About the We Show the Salary campaign
Launched in April 2025, we campaign for social change on salary transparency on job ads in the UK, to create a fairer, more inclusive and accessible recruitment process for job applicants and to help level the playing field on pay gaps.
We Show the Salary is a not-for-profit Community Interest Company that brings together employers and stakeholders from across the UK to deliver lasting change in what's acceptable when it comes to job ads and salary information.
Who's involved
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Everything's coordinated by campaign founder and director Jo Tidball (LinkedIn profile here) – you can reach Jo on team@weshowthesalary.org.uk
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Representing a wide range of industries, the campaign's 9 founding partners are calling for other UK employers to join them in making a commitment to showing salary info on 100% of their job ads.
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Our advisory panel helps to shape and amplify our campaign, so that we can achieve our goal of having salary info on 100% of job ads in the UK.
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Our ambassadors are long-time champions of showing the salary on job ads
Volunteer and pro bono support
Lots of people have lent their time, skills and expertise to the campaign – particular thanks go out to:
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Graphic designer Matt Emmins
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Remco Strijdonk of Fantastic Jobs
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Strategic insight agency Opinium
A note on the Show the Salary charity sector campaign
Led by a group of anonymous fundraisers, the Show the Salary campaign launched in the charity sector in September 2020, and over the next year made huge strides in promoting salary transparency on job ads across the sector. More than 200 employers signed up to the Show the Salary pledge.
The We Show the Salary campaign is not directly associated with the 2020-2021 charity sector campaign – but the work we're doing now builds on the vital and impactful work done by that campaign team, who are supportive of the work we're doing to continue this mission.
While the Show the Salary campaign is no longer active, you can still see the campaign website here.